According to Microsoft Copilot (@Copilot), Copilot AI is now integrated into select Samsung TVs, offering users a free, conversational AI experience directly on their television. This rollout enables interactive group entertainment, voice-driven content discovery, and real-time information access, positioning AI as a central feature in smart home ecosystems (source: Microsoft Copilot Twitter, Nov 13, 2025). The move leverages Samsung's market reach and Copilot's generative AI capabilities to open up new business opportunities in AI-powered living room experiences, personalized advertising, and smart home integrations.